Managing a website is like cultivating a garden.

Good handoffs lead to good outcomes. Effective communication of audit results is more likely to result in meaningful change.

The collaborative effort of a team audit presents numerous advantages, from diversified perspectives to increased efficiency. However, maximizing these benefits requires an investment in shared understanding, defined roles, and effective communication.

Justifying the need for a content inventory and audit requires more than a general feeling that your content experience needs improvement; it demands a solid business case.

During a content audit, various patterns of problems can emerge, shedding light on areas that need improvement. Finding and using these patterns is the key to unlocking impactful and sustainable improvements.