Good handoffs lead to good outcomes. Effective communication of audit results is more likely to result in meaningful change.

The collaborative effort of a team audit presents numerous advantages, from diversified perspectives to increased efficiency. However, maximizing these benefits requires an investment in shared understanding, defined roles, and effective communication.

Justifying the need for a content inventory and audit requires more than a general feeling that your content experience needs improvement; it demands a solid business case.

During a content audit, various patterns of problems can emerge, shedding light on areas that need improvement. Finding and using these patterns is the key to unlocking impactful and sustainable improvements.

Establishing that content serves a purpose can be the first step in deciding how to approach your content audit.